Building a world class marketing capability
A guide for Kiwi tech company owners 
7 stages crucial to building world class marketing capabilities in a Kiwi tech company.

If we could market our technology products as well as we make them, New Zealand’s number of servers would exceed our prodigious national flock of sheep.


This eBook contains the steps necessary to nail tech marketing.


Download this eBook to learn about:

  • The role and benchmark of marketing for Kiwi tech companies.
  • What to spend on your marketing exploits.
  • How to prove the value of your marketing endeavours.
  • The skills and capabilities required to get marketing right.
  • Insourcing versus outsourcing.
  • Marketing technology platforms.

Download eBook